Campaign Performance
Compare and analyze campaign metrics
+8.7%
1,475
Total Sale1 Events
vs 1,357 previous
+8.7%
£37,900
Total Revenue
vs £34,868 previous
+8.7%
13,200
Total Clicks
vs 12,144 previous
+0.3%
5.5%
Avg Conv. Rate
Performance by Campaign
Revenue Trend (Top 3 Campaigns)
Detailed Performance Comparison
Compare key metrics across campaigns vs. previous period
| Campaign | Sale1 | Revenue | Clicks | Conv. Rate |
|---|---|---|---|---|
| EuroMillions | 446+8.8%vs 410 | £11,300+8.7%vs £10,396 | 3,850+8.7%vs 3,542 | 5.8%+0.2% |
| PowerBall | 362+8.7%vs 333 | £9,525+8.7%vs £8,763 | 3,200+8.7%vs 2,944 | 5.7%+0.2% |
| Mega Millions | 256+8.5%vs 236 | £7,100+8.7%vs £6,532 | 2,300+8.7%vs 2,116 | 5.6%+0.2% |
| Thunderball | 199+8.7%vs 183 | £4,550+8.7%vs £4,186 | 1,850+8.7%vs 1,702 | 5.4%+0.2% |
| Set For Life | 123+8.8%vs 113 | £3,200+8.7%vs £2,944 | 1,200+8.7%vs 1,104 | 5.1%+0.2% |
| Irish Lotto | 89+8.5%vs 82 | £2,225+8.7%vs £2,047 | 800+8.7%vs 736 | 5.6%+0.2% |