Funnel Analysis
Track conversion rates across the customer journey
Key Insights
Last 30 days- Overall conversion rate improved by 0.4% compared to the previous period
- Platinum-T1 affiliates have 58% higher conversion rates than Bronze-T4
- Set for Life campaign has the lowest CTR at 5.7% - consider refreshing assets
- Repeat purchase rate is strong at 42%, indicating good customer retention
Filter by:Campaigns:Tiers:
Conversion Funnel
All affiliates and campaigns
Clicks
Total clicks on tracking links
94.6K
Signups
Signup conversion rate
6.6K
7.0%0.0%
PAP Sales
PAP sales conversion rate
1.7K
25.8%0.6%
Radash Sales
Radash sales conversion rate
1.1K
17.2%0.4%
Repeat
Repeat purchase rate
1.2K
42.0%1.0%
Detailed Breakdown
Compare funnel metrics across segments
| Campaign | Clicks | Signups | PAP Sales | Radash Sales | Conv Rate |
|---|---|---|---|---|---|
EuroMillions 10 Lines Platinum (4)Gold (12)Silver (18)Bronze (24) | 22.4K | 1.6K | 423 | 282 | 7.0% |
EuroMillions Syndicate Platinum (3)Gold (9)Silver (22)Bronze (31) | 13.6K | 952 | 257 | 172 | 7.0% |
PowerBall Syndicate Platinum (5)Gold (11)Silver (19)Bronze (28) | 17.6K | 1.2K | 317 | 211 | 7.0% |
PowerBall 5 Lines Platinum (2)Gold (8)Silver (15)Bronze (22) | 10.9K | 763 | 197 | 132 | 7.0% |
Mega Millions Platinum (4)Gold (10)Silver (16)Bronze (25) | 16.8K | 1.2K | 296 | 198 | 7.0% |
Thunderball Gold (6)Silver (12)Bronze (19) | 8.8K | 612 | 147 | 98 | 7.0% |
Set for Life Silver (8)Bronze (14) | 4.6K | 320 | 70 | 47 | 7.0% |